Certifications may add the final polish, but no course or exam can substitute for the countless sleepless nights spent troubleshooting the unpredictable quirks of advertising systems in today’s ever-evolving digital marketing landscape.
Google’s Certifications
Google Skillshop profile (ExceedLMS) – Google is currently is undergone a transfer to the new LMS platform
Bing Ads certification
Microsoft is also updating it’s certificate system, at the time, so this is not available
Apple Search Ads
May not be the largest user acquisition channel, but they are a specialized platform with unique logic that requires a dedicated strategy for success. This expertise is particularly valuable after years of working with one of the most advanced search advertising systems available: Google Search Ads.
Digital Marketing Institute CDMP
A couple of years ago, obtaining a CDMP certification became a mandatory requirement for all lecturers in the Digital Marketing Institute’s program at DCI, where I have been a lecturer for a considerable time (10+ years). This requirement provided a valuable opportunity for me to thoroughly review entire course materials, including modules outside of my usual teaching responsibilities. And to witness first hand what students experience on a test day.
CDMP Certificate on DMI profile
More about DCI and my teaching there on a dedicated page.
Cisco CCNA
I’m thrilled to have found a record of this certificate. Although it expired in 2009 and isn’t directly relevant to my current field of interest, I am grateful to Cisco and this program for shaping my approach to learning and troubleshooting everyday problems.