Certifications often serve as the cherry on top, but no single test or course can replace the sleepless nights spent debugging the often quirky behavior of advertising systems in today dynamic digital marketing landscape.

Google Skillshop profile (ExceedLMS) – Google is currently is undergone a transfer to the new LMS platform

Some of the Google Certificates

Bing Ads certification – Microsoft is also updating it’s certificate system, at the time, so this is not available

Apple Search Ads Certified

Apple Search Ads may not be the largest user acquisition channel, but they are a specialized platform with unique logic that requires a dedicated strategy for success. This expertise is particularly valuable after years of working with one of the most advanced search advertising systems available: Google Search Ads.

Apple Search Ads Certification

CDMP Certification

A couple of years ago, obtaining a CDMP certification became a mandatory requirement for all lecturers in the Digital Marketing Institute’s program at DCI, where I have been a lecturer for a considerable time (10+ years). This requirement provided a valuable opportunity for me to thoroughly review entire course materials, including modules outside of my usual teaching responsibilities. And to witness first hand what students experience on a test day.
CDMP Certificate on DMI profile

More about DCI and teaching there on a dedicated page.



I’m thrilled to have found a record of this certificate. Although it expired in 2009 and isn’t directly relevant to my current field, I am grateful to Cisco and this program for shaping my approach to learning and troubleshooting everyday problems.

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